Communication with impact
Bru Textiles does not only have “passion for fabrics”, they also have “passion for people”. ‘It is impressive how many different jobs there are at Bru, each with their own information needs’, Christianna Stefanaki, Marketing Manager at Bru explains. ‘It can be a challenge to get the same information to every department at the same time. Several of our colleagues in the warehouse move around a lot and don’t always have access to a computer.’ To keep everyone informed in a quick and efficient way, Bru Textiles now communicates its messages via digital signage. The great advantage is that the company communicates the content with more impact and they can add a continuous stream of information.