Technology for a deeper experience

The fitting rooms are without doubt the main event. Yan Aerts: ‘We can't talk about this store without mentioning our famous 3D scanning mirror. The 3D scanner is neatly incorporated behind the back of the mirror, taking 140 readings of the upper body in less than a minute and providing customers with accurate bra size measurements.’

In addition, customers also have a choice of four different moods, each one adapting to the right colour temperature. ‘Our fitting rooms get a lot of rave reviews’, comments Yan Aerts. But it's not just the 3D scanner that catches the eye – the overall lighting in each fitting room also makes a difference. ‘By using LED strips in every corner from top to bottom, we achieve good, even lighting of the entire body, giving our customers a good idea of how each item will look on them.’

Van de Velde relied on the expertise of various parties, pooling their knowledge to bring their vision to light. ‘For the realisation of our new shop concept, we were looking for a partner who could provide a total solution. That's how we ended up at DOBIT, which ensured that our plans and wishes were met in the best possible way', explains Yan Aerts.

‘During our talks, it quickly became clear that LED walls were not necessarily the best choice for the type of content we wanted to display. Through working with DOBIT, exchanging ideas and listening to their expertise, we came to the conclusion, for example, that high-bright 75” Full HD screens were much better suited to the purpose, while also proving more budget-friendly. In order to provide the best possible digital solutions, DOBIT always put our objectives first. This is to their credit, giving us 100% confidence in everything they do.’