Innovative LED wall brightens up Waasland Shopping

The aim of the screen is twofold: “On the one hand, we want to highlight events and promotions with fun videos and animations. On the other hand, we want to innovate in terms of shopping experience and offer our customers an unforgettable experience,” says Vincent.

The slogan ‘Content is king’ is more relevant than ever: “By investing in 3D content, anamorphic illusions and interactivity, we want to make a difference in Waasland,” says Nele Bruers, Instore Experience Specialist at DOBIT. “This might include the illusion of something flying forward or stepping out of the screen, or an interactive game where the shopper decides what is displayed on the LED screen. The possibilities are endless, and we hope to really amaze shoppers this year!”

Waasland Shopping didn’t simply choose a basic LED wall. Samsung’s ‘The Wall’ is the sharpest LED screen ever seen in a shopping centre in the Benelux. “Since the LED wall hangs at eye level and the viewing distance is often less than 2 metres, a small pixel pitch was a must,” says Tomas De Fré, Solutions Manager at DOBIT.  “The screen also had to be able to withstand rough handling as shoppers can touch it.”

The microLED technology of ‘The Wall’ meets both requirements: “The pixels are mounted directly on the circuit board. This allows the pixels to be placed even closer together, making the resolution of the screen many times higher than a traditional LED screen. And, thanks to the ‘Black Seal’ technology, The Wall is protected by a coating that makes it more robust. It won’t break when touched by passers-by.”