Michel Keersmaekers, Corsendonk brewer and beverage merchant, had a very specific request. “I want a wine rack that helps my customers find their bottle of wine rapidly and easily. Whether they want to choose on the basis of colour, country, cultivar or the dish with which the wine has to be pared”.
A perfectly sensible request. We are all used to the luxury that web shop filters offer us to find the right product as rapidly as possible. And that is what happened. A new Retail Experience was born: say welcome to the digital wine guide! You use an interactive screen to indicate what you are looking for. As soon as you have selected your preferences via this screen, the wine rack illuminates the wines that meet your selection criteria. Choosing a wine was never so nice, simply and safe… even for a layman. Cheers!