Interactive and educational experience

The new shop exudes sustainability and thus perfectly suits JBC’s strategy. Valerie Geluykens, JBC CSR manager: “At JBC, sustainability is a (r)evolution throughout our chain. We make sincere, conscious, and honest choices every day to reduce our impact a little. We want to use this new shop concept to teach our customers about sustainability, recycling, and fashion in a playful way.”

JBC makes the concept of sustainability accessible to the whole family with various digital gadgets such as a do-it-yourself recycling machine, a magic mirror, and interactive screens and the retailer offers an experience that sticks.

The revamped JBC shop is the result of a great deal of teamwork between the in-house JBC team and various external, local parties. “We are particularly proud that we were able to translate the sustainability story into an attractive shop concept together with JBC and Wave of Engagement,” says Nele Bruers, In-store Experience Specialist at DOBIT.

“It was a challenging project with a lot of development and technology. Everyone at DOBIT has done their bit to make this happen, from Project Management to our Motion Designers and from Software Development to Engineering. By combining all our knowledge, we were able to bring the concepts to life in a very short time. The fact that Wave of Engagement was also closely involved made this project extra special for us.”