The new shop exudes sustainability and thus perfectly suits JBC’s strategy. Valerie Geluykens, JBC CSR manager: “At JBC, sustainability is a (r)evolution throughout our chain. We make sincere, conscious, and honest choices every day to reduce our impact a little. We want to use this new shop concept to teach our customers about sustainability, recycling, and fashion in a playful way.”
JBC makes the concept of sustainability accessible to the whole family with various digital gadgets such as a do-it-yourself recycling machine, a magic mirror, and interactive screens and the retailer offers an experience that sticks.