Fresh look thanks to digital signage

Groupe Provalliance is the largest hairdressing company of Europe with its seventeen different brands in 35 countries and 2,600 salons. The French family-run company is also active in the Netherlands with three chains: BrainWash, Team Kappers and Cosmo Hairstyling, together running about 300 hair salons.

“To modernise the salon experience and improve the communication with customers, we have equipped quite some shopfronts with a dual-sided screen”, says Nele Bruers, CEO at DOBIT. “This ensures that Provalliance NL does not only communicate the opening times to passers-by, but it also reaches customers in the salon with product promotions and inspiration.”

A back-to-back digital window display has pride of place in the shopfronts of Team Kappers, BrainWash and Cosmo Hairstyling. This dual-sided display has been especially designed as a digital window display. “The display that is directed towards the outside has higher brightness to counteract bright sunlight, which is not needed for the other display that is directed towards the inside”, explains Nele.

“In addition, our engineers for this project have designed a customised frame to hang the display. This system has been developed in such a way that it is modular and adjustable depending on the various mounting options at the different salons. The thorough preparation work of our engineers resulted in an efficient installation and smooth roll-out of the project.”