Header digital customer counter

Digital customer counter

For a corona-proof door policy

Yes! Step by step, we are leaving the “lockdown” behind and consumers are once again returning to the stores. This is great news, but also a mighty challenge! Because how do you guarantee a safe shopping environment for your customers and employees? 

Social distancing is still an extremely important element in the fight against COVID-19. Limiting the number of people in your store is a vital measure in this new reality. We are happy to lend a hand with our digital customer counter, which allows you to employ an automated door policy.

Social Distancing

Automated door policy

The digital customer counter is a fully automated way to monitor the number of people in your shop.

Smart sensors register the number of incoming and outgoing customers so you always have a real-time overview of the number of visitors in your shop. Based on this data, a digital screen at the entrance of your shop displays a customised message to the waiting customer.

TIP

Versatile communication tool

By utilising screen communication at the entrance of your shop, you not only monitor the access, but can also carry out other relevant communications while your customer waits

Highlight the coronavirus measures, communicate your latest promos, or put a smile on your waiting customers’ faces by sharing a fun video or personal message.

Digital customer counter possibilities

Advantages

A solution that counts. ;-)

Additional communication channel

In addition to a message linked to the number of visitors, you can also use the screen perfectly to carry out other communications while customers are waiting. Put the coronavirus measures in the spotlight, communicate new promotions, or provide inspiration for your product range.

Long term

Today, the safety of your employees and customers is priority number one. But even after the coronavirus crisis has passed, it will remain relevant to monitor the number of visitors to your shop and adjust your communication accordingly. In short: the investment in the digital customer counter is not only interesting now, but also in the long term.

Cost-saving

The digital customer counter replaces (more than) one full-time employee who monitors access to your shop. With a ROI of two months, this investment is worth it. Your employee(s) will once again focus 100% on their daily work while your door policy remains completely on point.

Flexible

The digital customer counter can be placed almost anywhere and is easy to install. There is only one requirement and that is a free power outlet for connecting the screen. Depending on the layout of your shop, we’ll be happy to look for the best solution and the best location together with you.

Decathlon optimises door policy and guarantees social distancing

Safety first

The safety of customers and employees is also paramount at Decathlon. The digital customer counter is already one measure with which Decathlon can guarantee social distancing. “A mobile phone application allows the store manager to choose how many customers will be allowed in the store”, says Nele Bruers, Instore Experience Specialist at DOBIT. “The application also provides a real-time overview of the number of customers in the store, and sends a notification as soon as the maximum capacity has been reached.”

Would you like to know more about the other digital innovations we have achieved at Decathlon? Read here for more information about the Essential Gear Wall, an interactive kiosk for digital product advice.

Get in touch!

We are happy to help you

Are you interested in our digital customer counter or would you like more information about the possibilities for your shop?
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