From self-service kiosk to the digital customer counter

To make sure that this new SuperPlus card and its many advantages are accessible to everyone, Delhaize invested in no less than 615 self-service kiosksand these are spread out over as many stores.  “We installed all the kiosks in a matter of weeks," says Frank Dehouck, Project Manager at DOBIT. "A challenging project, but thanks to EloView and the Android Enterprise operating system, installation went flawlessly."

It was pure plug & play: as soon as the kiosk had power and internet connection on site, it automatically retrieved the correct application and the kiosk mode was activated, ensuring that users could not break out of the application in any way.

Delhaize is not only revolutionary when it comes to the new loyalty card, the company is also taking a pioneering role by choosing Android Enterprise. Frank: "Thanks to Android Enterprise and EloView, we have control over the entire kiosk network at all times"

Finally, digital screen communication is an integral part of the new store concept. Dynamic animations provide the customer with inspiration and information at various places in the store. Moreover, the digital screens don’t just provide the store with a modern look, they also offer Delhaize a lot of flexibility to communicate quickly and up-to-date.

Nele Bruers, Instore Experience Specialist at DOBIT: "The content on the screens is centrally managed by our content team, providing Delhaize with the widest possible reach without a massive workload. On the basis of the folder, our designers create fun weekly animations and we show them on the right screens in the store via the central management platform."