Yes! Step by step, we are leaving the “lockdown” behind and consumers are once again returning to the stores. This is great news, but also a mighty challenge! Because how do you guarantee a safe shopping environment for your customers and employees?
Social distancing is still an extremely important element in the fight against COVID-19. Limiting the number of people in your store is a vital measure in this new reality. We are happy to lend a hand with our digital customer counter, which allows you to employ an automated door policy.
The digital customer counter is a fully automated way to monitor the number of people in your shop.
Smart sensors register the number of incoming and outgoing customers so you always have a real-time overview of the number of visitors in your shop. Based on this data, a digital screen at the entrance of your shop displays a customised message to the waiting customer.
By utilising screen communication at the entrance of your shop, you not only monitor the access, but can also carry out other relevant communications while your customer waits.
Highlight the coronavirus measures, communicate your latest promos, or put a smile on your waiting customers’ faces by sharing a fun video or personal message.
In addition to a message linked to the number of visitors, you can also use the screen perfectly to carry out other communications while customers are waiting. Put the coronavirus measures in the spotlight, communicate new promotions, or provide inspiration for your product range.
Today, the safety of your employees and customers is priority number one. But even after the coronavirus crisis has passed, it will remain relevant to monitor the number of visitors to your shop and adjust your communication accordingly. In short: the investment in the digital customer counter is not only interesting now, but also in the long term.
The digital customer counter replaces (more than) one full-time employee who monitors access to your shop. With a ROI of two months, this investment is worth it. Your employee(s) will once again focus 100% on their daily work while your door policy remains completely on point.
The digital customer counter can be placed almost anywhere and is easy to install. There is only one requirement and that is a free power outlet for connecting the screen. Depending on the layout of your shop, we’ll be happy to look for the best solution and the best location together with you.
Innovation, inspiration and convenience are the starting points of Delhaize’s store concept. The digital customer counter also fits in perfectly with the food retailer's vision. Roel Dekelver explains: "Delhaize is constantly looking for innovative concepts that make our customers' and employees' lives easier. COVID-19 was quite a challenge for all of us. We had to switch quickly and adapt to this new reality, while always putting the safety of our customers and employees first. This is how we ended up with the digital customer counter. An innovative solution that has been implemented in the short term, regulating the door policy automatically in an efficient manner."
Curious about the other digital technologies at Delhaize? Watch the video or read the full story here.
The safety of customers and employees is also paramount at Decathlon. The digital customer counter is already one measure with which Decathlon can guarantee social distancing. “A mobile phone application allows the store manager to choose how many customers will be allowed in the store”, says Nele Bruers, Instore Experience Specialist at DOBIT. “The application also provides a real-time overview of the number of customers in the store, and sends a notification as soon as the maximum capacity has been reached.”
Would you like to know more about the other digital innovations we have achieved at Decathlon? Read here for more information about the Essential Gear Wall, an interactive kiosk for digital product advice.
Are you interested in our digital customer counter or would you like more information about the possibilities for your shop?
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