Argenta communicates with customers via digital signage both in the display window and in the waiting room. ‘We have a whole network of independent branch managers, many of whom are already committed to digital communication,’ says Marie Goossens, campaign manager at Argenta.
‘Our digital signage solution is flexible. Office managers choose the set-up that suits their branch. It’s not mandatory, but we do see enormous added value in the digital screens. We’re noticing a positive effect not only in terms of appearance, but also in terms of communication with customers.’
