“With each product, each gift and each visit to our brand store, we want to provide a sparkle: enjoy, indulge or be pampered for a while”, says Lauri Beljaarts, Marketing and Brand Manager at Coco & Sebas. “Our customers are guests that we invariably greet when they enter our shop. They can taste something, get advice on our products and if they have to wait a while, they get a cup of coffee. Seeing, smelling and tasting the product is part of our experience.”
Wonderful experience at Coco & Sebas
Digital signage enhances the experience in new brand store
Coco & Sebas has opened a new brand store on the Kalverstraat in Amsterdam. It’s modest in square metres yet massive in terms of experience. With the new store, the luxury chocolate brand focuses on the entire brand experience and elevates chocolate to a greater good.
Step to digital signage
Sparkle up your communication
With the new brand store, Coco & Sebas takes the first step towards digital communication. “We used to work with illuminated signs in our shops, but that was neither efficient nor sustainable. For each new campaign, we had to order new canvases, and the old ones were tossed away,” says Lauri.
“Using screen communication enables us to switch faster, and we can transfer one film to different screen formats. The content is controlled remotely, which takes the burden off our staff.”
One brand experience
All the details are right, and that’s what makes the experience so strong. The Coco & Sebas style is immediately recognisable. The shop window has a luxurious appearance and the screen, an LED screen in Amsterdam, enhances the brand experience. “The screen in the window provides more stopping power and immerses customers in the brand experience before they enter the shop,” says Nele Bruers, Instore Experience specialist at DOBIT. “Alternative content that directs the customer to the web shop is displayed after hours.”
A second screen is located in the shop and displays the entire range and composition of the products. “If something changes in the product range, this is adjusted on all the screens in just a few clicks.”
We are already in chocolate shops in Belgium and see that our brand is doing very well there. That gives us enough confidence to take things to the next level in Belgium. We are opening a shop in the Flemish seaside resort of Knokke this summer. We are also planning some new shops in the Netherlands and are considering crossing the border into Germany.
Digital touch points
“Coco & Sebas already had a very good idea about the layout of the brand store. They have been working with the Bulsink design agency for years,” says Nele Bruers.
“To give Coco & Sebas a realistic picture of the digital interpretation, we made a concept video with additional info about the digital possibilities. The result can now be admired in the Kalverstraat!”
Thanks to our years of experience and passion for digital signage and technology, we are ready to work with you to give your internal communication and the corporate experience a “boost”.
You’re halfway there if you get a good start. Based on your store concept and purpose, we like to think along with you about how digital technology enhances the in-store experience.
Interactivity is a must. Front and back-end developers are therefore indispensable at DOBIT. They develop intuitive applications to interact with your audience and that fit your store concept and purpose.
Our DOBIT vans run across the entire country, and our Field Service Engineers will turn your idea into a beautifully working whole.
Our creative content designers enjoy creating fun layouts and videos that you can share not only on your screens, but across all your channels.
We will remain at your service even after installation. You can count on us for maintenance or repairs, and our helpdesk is always ready to solve any technical problem as quickly as possible.
During our hands-on training you will get to know the functionalities of the Content Management System completely and you will learn how to create, share and manage a message yourself.