Dynamic LED walls enhance the experience

The Belgian fashion retailer e5 has been an established name in the market for almost fifty years. With its recent repositioning, e5 is strengthening its position and is fully committed to the customer experience. “Following the takeover by Peter and Kristof De Sutter in 2021, a five-year plan was introduced featuring a host of innovations. Not only the brand identity, but all 58 stores received a sleek makeover, entirely in line with the more understated, luxurious and minimalist shop aesthetic that is currently trending, says Olivia Devuyst, Marketing & E-Commerce Director at e5.

In addition, five strategically located shops were converted into inspiring flagship stores based on the new ‘StyleStories’ concept. “Both our boutiques and our flagship stores now once again align seamlessly with our current vision and brand identity. What’s more, with our revamped boutiques, we are not only appealing to our loyal customers but also introducing e5 to a new target audience.”

Within the “StyleStories” flagship concept, large LED walls enhance the customer experience. “The LED walls add just that little bit extra,” says Sévérine Dermaux. “We use them to showcase our collections, inspire our customers and announce our promotions and events. The whole picture creates an inspiring shop atmosphere, in which the LED walls offer significant added value.”

“The LED walls strengthen the connection with the brand and enable e5 to communicate dynamically with the customer,” concludes Nele Bruers, CEO at DOBIT. “Because the LED walls are truly part of the overall concept, they transform the physical retail space into a dynamic environment that is constantly in motion.”