The new showroom is completely in line with Isola’s mission. “Customers have been able to come to us since 2017 for full floor construction: from insulation and underfloor heating to screed and tiling,” says Winde Bostyn, Marketing Manager at Isola. “Our previous space did not do enough justice to the products and did not suit the way we want to welcome and assist our customers in choosing their dream tile.” The new showroom does. The digital implementations are fully dedicated to improving customer service and experience, and the interior reflects the quality and personal service for which Isola stands.
Digital gadgets for more service and experience
Isola revamps showroom and commits to the digital experience
Creating comfort in the home is Isola’s mission. The new showroom also focuses on comfort and Isola is committed to an unforgettable Customer Experience. Both the interior and the various technological gadgets take the experience and customer service to the next level.
Making the most of wait times
Personal welcome
The Customer Experience starts immediately upon entering the showroom. For instance, a personalised welcome message plays on the screen and while waiting, customers are given more information about all the services Isola offers. “We always work by appointment and find it important that customers feel welcome right away. The personalised message on the screen is a small effort for us, but really makes all the difference. The right atmosphere is set even before our salesperson greets the customer. In addition, the waiting moment is the ideal opportunity to also highlight our other services and immerse our customers in our brand identity.”
Digitalisation for realistic images
3D visualisations
The showpiece of the showroom is undoubtedly the large HD screen at the ‘mood board’. “We display 3D visualisations of the samples the customer likes on this screen. Customers can provide us with photos of the room to be tiled in preparation for their visit so that they can immediately see the effect of the chosen tile in their own interior,” says Winde. “To achieve this, every tile in our showroom has an RFID tag. From the moment we put the tag in the right place on the mood board, the client sees the result on the big screen. It’s not just some fun gimmick; it’s really a proven added value during the selection process.”
The cooperation went very smoothly. We called on DOBIT’s expertise for the digital interpretation. During the concept presentation, we were given a clear briefing on the purpose of the digital concepts and immediately got a concept sketch, which gave us a good idea of what to expect.
Winde Bostyn
Marketing Manager Isola
Modern look & feel
Interactivity
Other digital gadgets include the lighting table, the Samsung Flip, and the touchscreen in the multipurpose room. “The lighting table also plays an important role in the selection process. It mimics five different colour temperatures, ranging from cold fluorescent light to daylight and warm ambient light. This way, customers can see the colour and texture of the tile in different lighting conditions and never get any surprises,” continues Winde. “The built-in touchscreen in our multipurpose room lends itself perfectly to dynamically informing our architects and property developers. Using the touchscreen, we navigate through our presentation projected on a large infinity wall. It’s also a nice eye-catcher and we’ve got a lot of positive feedback on it already.”
Digital concept briefings
From concept to realisation
The cooperation went very smoothly. “Wave of Engagement brought together several parties, including our architecture firm Mamu Architects and DOBIT. “We called on DOBIT’s expertise for the digital interpretation. During the concept presentation, we were given a clear briefing on the purpose of the digital concepts and immediately got a concept sketch, which gave us a good idea of what to expect. We ourselves are very happy with the result but it is especially nice to hear that our customers also find it a very pleasant showroom. Of course, that’s the best compliment!”
The lighting table, 3D visualisations, and presentation screen are very powerful tools that provide a good, realistic representation of the result and look & feel of a particular tile or parquet floor. They are useful tools in the customer’s decision-making process.
Winde Bostyn
Marketing Manager Isola
Why DOBIT?
Thanks to our years of experience and passion for digital signage and technology, we are ready to work with you to give your internal communication and the corporate experience a “boost”.
Consultancy
You’re halfway there if you get a good start. Based on your store concept and purpose, we like to think along with you about how digital technology enhances the in-store experience.
Software
Interactivity is a must. Front and back-end developers are therefore indispensable at DOBIT. They develop intuitive applications to interact with your audience and that fit your store concept and purpose.
Installation
Our DOBIT vans run across the entire country, and our Field Service Engineers will turn your idea into a beautifully working whole.
Content
Our creative content designers enjoy creating fun layouts and videos that you can share not only on your screens, but across all your channels.
Support
We will remain at your service even after installation. You can count on us for maintenance or repairs, and our helpdesk is always ready to solve any technical problem as quickly as possible.
Training
During our hands-on training you will get to know the functionalities of the Content Management System completely and you will learn how to create, share and manage a message yourself.
