The eye-catcher at the new flagship store is undoubtedly the 2-by-3-metre LED wall screen. Not only does this add colour to the overall streetscape, but it also serves to reinforce Orange's brand experience. At the same time, Orange is also putting technology to clever use in-store.
From the moment you enter the store, you can pick up a tracking number at a kiosk. This ticketing system is linked to a large digital screen inside the store. While you wait, you can either take a seat in the cosy waiting area or simply go and explore the store for yourself. Take the 'Home-corner', for instance, packed full of fun gimmicks. Or perhaps you’d rather check out the 'Brand Displays' for inspiration on specific brands. Alternatively, use the 'Virtual Shelf' to look up more information on specific products and subscriptions. In short: Orange is leaving no touchpoint untapped.