Orange commits to sustainable innovation

The eye-catcher at the new flagship store is undoubtedly the 2-by-3-metre LED wall screen. Not only does this add colour to the overall streetscape, but it also serves to reinforce Orange's brand experience. At the same time, Orange is also putting technology to clever use in-store.

From the moment you enter the store, you can pick up a tracking number at a kiosk. This ticketing system is linked to a large digital screen inside the store. While you wait, you can either take a seat in the cosy waiting area or simply go and explore the store for yourself. Take the 'Home-corner', for instance, packed full of fun gimmicks. Or perhaps you’d rather check out the 'Brand Displays' for inspiration on specific brands. Alternatively, use the 'Virtual Shelf' to look up more information on specific products and subscriptions. In short: Orange is leaving no touchpoint untapped.

With around 115 stores and over 1,200 stakeholders, having a well-thought-out service & support model is essential. ‘To gain a good picture of our entire network, we invested in 'power plugs' for each store', explains Jan Verheyen, Service Delivery Manager at DOBIT. ‘This enables us to acquire real-time insights in the uptime of our screens, which in turn helps us take proactive action.’

‘If we see that a screen is offline, we will first try to resolve it remotely. If this is not possible, we will then schedule an on-site intervention. By investing in the 'power plugs', we have been able to reduce the number of onsite interventions from 40% to under 10%, guaranteeing an uninterrupted uptime of no less than 99.8%.’