Digital signage adapted to target group

The 3D foot scan system has long been Brantano’s trademark. With the new store concept, the retailer is taking things a step further. ‘As well as the 3D foot scan, we have also integrated ‘checkpoints’ into several parts of the store’ explains Roeline Ham, Brand Manager at Brantano. ‘These are interactive screens where the customer scans their loyalty card and the bar code on the shoebox. The system then indicates whether the chosen pair is indeed a good match.’

These interactive checkpoints act as an extra sales channel: ‘If the right shoe isn't available, the customer can use this touch point to check which stores do have the shoe in stock, or consult the webshop and still order the right pair’ adds Roeline.

The first reactions have been positive. ‘We surveyed around 1,000 customers via exit polls’ explains Roeline. The results show that everyone particularly appreciates the new, modern aspect of the store. It’s a successful upgrade, without compromising on the range of shoes we offer.’

In total eight Brantano stores have already been updated. By 2018, all 100 branches will be fitted out with this brand new concept.