Customers who shop at Spar often pop in several times a week for smaller purchases, meet their neighbours and sometimes have a chat with the shop owners. In short the personal approach is typical and crucial for Spar. ‘DOBIT got to work on our objectives at very short notice and translated them into digital applications that fit our image perfectly' explains Kristof De Nayer, head of Operational Marketing at Retail Partners Colruyt Group. Each of these concepts supports Spar's warm and personal approach. So there’s a welcome screen at the entrance that introduces staff and the screens in the fresh produce aisles provide more background information about the origin and quality of the products.
Digital concepts that support shop concept
Spar is totally future-proof
It’s a huge contrast with the ‘previous generation Spar’. The shelves, aisles and cash registers look completely different and the retailer presents a real ‘market feel’. The store is fresh, modern, has a new façade and proudly displays Spar Colruyt Group's new logo. Spar is taking a great leap forward with the digital aspect too.
In our ‘old’ stores we already had screens but it didn’t go much further than displaying special offers. With the concepts devised by DOBIT, we’re taking full advantage of the possibilities of digital communication. What’s more, everything is nicely integrated into the store concept. The overall picture fits.
KRISTOF DE NAYER
Head of operational marketing
An inspiration gallery
Recipe machine
'The recipe machine gives a few suggestions as standard, and customers can also search for recipes themselves based on their preferences', explains Nele Bruers, Business Development Manager at DOBIT. 'Customers can email the recipes or scan the QR code in order to buy the right ingredients. This is great because it also highlights Spar’s ‘Kookmagazine’, since these recipes are also featured in there.'
From concept to implementation
Full service
‘Everything went exactly to plan with the Spar project. In addition to full ROM support, we installed the screens, created content and also took care of the application for the recipe machine’, explains Nele Bruers. ‘Everyone at DOBIT was closely involved in this project and thanks to open communication we had rapid feedback.’
Why DOBIT?
Thanks to our years of experience and passion for digital signage and technology, we are ready to work with you to give your internal communication and the corporate experience a “boost”.
Consultancy
You’re halfway there if you get a good start. Based on your store concept and purpose, we like to think along with you about how digital technology enhances the in-store experience.
Software
Interactivity is a must. Front and back-end developers are therefore indispensable at DOBIT. They develop intuitive applications to interact with your audience and that fit your store concept and purpose.
Installation
Our DOBIT vans run across the entire country, and our Field Service Engineers will turn your idea into a beautifully working whole.
Content
Our creative content designers enjoy creating fun layouts and videos that you can share not only on your screens, but across all your channels.
Support
We will remain at your service even after installation. You can count on us for maintenance or repairs, and our helpdesk is always ready to solve any technical problem as quickly as possible.
Training
During our hands-on training you will get to know the functionalities of the Content Management System completely and you will learn how to create, share and manage a message yourself.
